All Dos & Don'ts

I'M YOUR GO-TO FOR THIS
Creative Leadership. Creative Direction. Creative Strategy. Creative Platforms. Core Brand Ideas.
360° B2C and B2B Campaigns across all media. Big ideas, small ideas, smart ideas, silly ideas, emotional ideas, funny ideas, even sad ideas – essentially: ideas for human beings.
Claims, themes, taglines, headlines, scripts, storylines. PR stunts, activations, and promotions.
Integrating brands into the top entertainment choices of younger generations: gaming and esports.
Stakeholder Management.
Team Building. Team Development, and Team Destruction (at the ping-pong table).

I'M YOUR NO-GO FOR THAT
Playing the corporate game at the expense of others. Oversized meetings for undersized matters. Community management, performance marketing, and press release writing.

Thank you: Jan Leube, Matthias Spaetgens, Martin Pross, Oliver Handlos and Till Eckel for letting me learn from the best: Sir John Hegarty. Joking! You're the best. Sir John is great, of course. But he really wasn't around a lot. You were.
And thank you, too: Mathias Rebmann, Marc Isken, Johannes Hicks, Christian Woelky, Henning Lisson and Gabriel Padilha for being the globally greatest partners in creative crime.

Florian Schwalme, Berlin-Brandenburg, Germany
[email protected]

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