Why I like to introduce myself as a creative Swiss Army knife.
Despite never having been to Switzerland or the Army.

 Even lamer analogies exist to describe myself as a creative. But this one tightens things up, opens bottles, and always comes in handy. So it made the cut.

Most of what I know comes from working with some of the best in advertising. They all had different ways of solving problems. Learning from them taught me to get comfortable with any kind of challenge a brand can throw at you.

I’ve been around the ad world long enough to know how much the right team matters. I love building them, helping talent shine, and creating ideas that make people actually feel something for a brand — whether through campaigns, activations, or experiences.

I get a kick out of building brand love — through ideas, campaigns, and experiences that are fun, real, and meaningful. I’m especially drawn to ideas that stand out: bold, pop-culture-inspired, and rooted in what people actually care about.

Currently in a long time relationship with JvM SPREE